advertising is the marketing practice of partially or completely covering (wrapping)
a vehicle in an advertisement, thus turning it into a mobile billboard. This is
done by preparing a "to scale" advertisement graphic design on a computer based
on the vehicle model and then printing that design onto a large vinyl sheet. The
vinyl sheet is usually laminated with clear plastic to give it extra protection
Depending on the design and application, the resulting visual appeal of the vehicle
can be quite stunning. Also the vinyl wrap can be removed, if necessary, with relative
ease, making it much less expensive to change from one advertisement to another.
Vehicles with large, flat surfaces,such as buses and light-rail carriages, are fairly
easy to work with, though smaller cars with curved surfaces can also be wrapped
in this manner.
Recent advancements in vinyl development have led to new types of vinyl specifically
for doing wraps, such as vinyl that feature air channels to preventbubbles, and
microscopic glass beads that prevent the adhesive from taking hold until squeegeed
down. This feature allows the material to be lifted and reapplied as needed during
the wrapping process, without compromising the longevity of the wrap.
Industry analysts, researchers and trade representatives have researched the effectiveness
of mobile billboards. Outdoor Advertising Magazine said that outdoor mobile media
billboards have a 97% recall rate and 96% of survey respondents thought mobile advertising
is more effective than traditional outdoor advertising.
3M and the American Trucking Association noted 91% of the target noticed the text
and graphics on truck advertising, and the Traffic Audit Bureau noted that on local
routes monthly impressions ranged from one to four millions hits. Product Acceptance
and Research said 94% of respondents recalled seeing the mobile billboard, with
80% recalling the specific advertisement on the billboards resulted in a sales increase