Vinyl Vehicle Graphics & Vehicle wraps

Vinyl Vehicle Graphics & Vehicle Wraps

 
 

advertising is the marketing practice of partially or completely covering (wrapping) a vehicle in an advertisement, thus turning it into a mobile billboard. This is done by preparing a "to scale" advertisement graphic design on a computer based on the vehicle model and then printing that design onto a large vinyl sheet. The vinyl sheet is usually laminated with clear plastic to give it extra protection and glossiness.

Depending on the design and application, the resulting visual appeal of the vehicle can be quite stunning. Also the vinyl wrap can be removed, if necessary, with relative ease, making it much less expensive to change from one advertisement to another. Vehicles with large, flat surfaces,such as buses and light-rail carriages, are fairly easy to work with, though smaller cars with curved surfaces can also be wrapped in this manner.

Recent advancements in vinyl development have led to new types of vinyl specifically for doing wraps, such as vinyl that feature air channels to preventbubbles, and microscopic glass beads that prevent the adhesive from taking hold until squeegeed down. This feature allows the material to be lifted and reapplied as needed during the wrapping process, without compromising the longevity of the wrap.

Effectiveness
Industry analysts, researchers and trade representatives have researched the effectiveness of mobile billboards. Outdoor Advertising Magazine said that outdoor mobile media billboards have a 97% recall rate and 96% of survey respondents thought mobile advertising is more effective than traditional outdoor advertising.

3M and the American Trucking Association noted 91% of the target noticed the text and graphics on truck advertising, and the Traffic Audit Bureau noted that on local routes monthly impressions ranged from one to four millions hits. Product Acceptance and Research said 94% of respondents recalled seeing the mobile billboard, with 80% recalling the specific advertisement on the billboards resulted in a sales increase of 107%.

 

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